CONCEPT

Baco is a parametric design startup based in London. Baco designs parametric 3D products (jewellery, interiors, accessories) which can be transformed directly by the client through a user-friendly analogic consolle. Baco’s signature is the transformation of particular textures and shapes, which is reflected in the logo design, composed by repeating geometries.

Baco means cocoon, symbolising the metamorphosis. The overall logo design wants to recall the cocoon in a stylised shape. The font of the logotype recalls the potentiometers of the analogic consolle. The letters turn in the logo animation like the potentiometers are turned by the users to shape their own Baco product.

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